Advice from your HeadHunter
Candidates often attempt to answer this question by talking about their experience, education or their capacity for hard work “I will try my best”.
This is wrong.
You should answer this question by saying what you would do to improve the company. What ideas do they have that will make life better for the interviewer? Show you can do the job in the interview.
Why this is better?
At the interview you are selling yourself to the potential employer (as well as gathering information about them so you can make an informed choice when it comes time to commit to the job offer).
Sales professionals will tell you to lead with benefits before you talk about features. Thinks like your family background, experience, education and personality are features.
In this situation, what you will do to make this company better is a benefit to the interviewer.
Your benefit to the company is what will get you hired.
Therefore, always answer this question with benefits first, followed by features only if relevant. Example Benefits vs Features
I will bring with me 10 years of experience managing sales teams in the FMCG industry.
I can boost your sales by implementing a web based performance management program.
In my last position, I managed my own team within the marketing department, so I know what it's like to collaborate with others and lead a marketing campaign.
I have ideas for crafting a new marketing message that will more effectively tell the story of why this company is great and compel people to buy your products.
I have advance training and 5 years experience in JAVA,
I will be able to understand your code and suggest improvements as I have had over 5 years experience doing this at (a company similar to yours)
Stand out by giving them benefits, which are real reasons to hire you, and if you can make those benefits better than everyone else interviewing, you will get the job.
Of course in order to do this you will need to do your homework. Research about the company and interviewer before your go to the interview. What are the pressing challenges this company is facing now?
Your friendly HR2B executive search consultant can help you with this part.
Thanks to Tom Sullivan via Quora for inspiration about this topic
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