Pros and cons of using social networks for recruitment.

 In today's technological age, social media have become increasingly popular as a means of connecting potential employees with hiring managers. But there are still challenges with this approach. In this article, HR2B examines the pros and cons of utilizing social media for hiring purposes.

What is social media recruitment?

Social media recruitment refers to a new way of recruiting. It is the use of social media platforms, such as Facebook, Zalo, YouTube, Twitter, LinkedIn, Pinterest, and Instagram, to find and engage with future employees. 

Social media have become increasingly popular as a means of connecting potential employees with hiring managers. (Photo: Internet)

Employers may get the most out of social networks by familiarizing themselves with the internet, creating custom "we're hiring" posts, and saving profiles with limited access. Employers and job seekers can connect with one another through search engines, links, or tracking functions.

Pros of using social media to recruit

The explosive growth of social networks has created a brand-new recruitment channel for employers. 

This channel benefits employers in a variety of ways:

• Social media exposes companies to a wider pool of potential employees, helping them attract talent in a fiercely competitive job market.

• Job applicants found through social media have a high possibility of being tech-savvy, and maybe even sharp-witted and energetic.

• Recruitment through social media is cost-effective, helping companies save money otherwise spent on posting ads on websites or job portals.

• This channel is also time-efficient. Joining forums devoted to specific topics is a great way for businesses to communicate with their target demographic.

• Employers can learn a lot about candidates by observing their online behavior, particularly on social media.

Cons of using social media to recruit

But there's always a downside, and social media recruitment is no different. There are drawbacks to this channel that businesses cannot ignore:

Pros and cons of using social networks for recruitment. (Photo: Internet)

• Candidates may form an inaccurate impression of your company based on the negative and dishonest comments they read on your job postings.

• If you want your posts to stand out, you will need to use some humor and originality, as a formal and boring tone can put off the candidates. Be as much creative as you want, but watch your wording and control who can see your posts to avoid negative feedback.

• With many new job posts coming up every minute, your posts could get lost in the feed and have fewer impressions. It is necessary to regularly update and oversee the posts.

This is our take on the pros and cons of recruitment social media. Please contact us if you are looking for a cost-effective recruitment channel.