Friday, March 26, 2010

Recruitment and Employer Brand - #5 Candidate Care

Find out why caring for all your candidates and applicants is vital in this new era of twitter, Facebook, LinkedIn and other social networking sites.

If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam

Match the Level
Your recruitment process will probably involve some form of meeting or interview. This is a great opportunity to build or damage your employer brand. One aspect of hiring in Viet Nam is to match the level. By this I mean that if you are hiring for a manager level position, the initial contact should be with a manager or higher level person. Having your secretary or junior HR person doing the first contact is disrespectful.

Show basic Courtesy
Other aspects of courtesy are equally important. For some reason people treat interviews differently from other meetings. Often candidates will be kept waiting a long time, or be subject to an interview with not agenda,

Feedback to everyone
Above all timely feedback is a simple and often missed opportunity to build your reputation in the market. Tell people where they are in your process. Remember you are matching them to your needs. Saying ‘no match’ is easier and more accurate than saying ‘you are no good’. Apply candidate care to all candidates. Remember non-matched candidates are potential customers too.

Lasting Memories
One of our customers is the CFO or a large multinational company. He relayed a story to me about selection of an audit firm for their company. Bidding for the multi-million dollar multi year contract went out to two global firms and one Vietnamese firm.

I asked him why bidding did not go to a third audit firm that was the market leader in Viet Nam at the time. He told me that the CEO of the company was rejected by that Audit firm for an entry level job 25 years ago. The pain of the way he was treated in that recruitment lasted until today!

Wednesday, March 24, 2010

Recruitment and Employer Brand - #4 Look in the right places

Where you go to find candidates for your freshly made job vacancy communicates a lot about what sort of organisation you are and the type of people you are looking for.

Is it so surprising that you will get job hopping candidates if you advertise your opportunity on a job vacancy website? Who goes to those websites anyway?

Smart companies think about the type of people they are trying to attract and a target their search activities to type of candidates they are looking for. These days in Viet Nam there are many option for finding candidates.
  • Self advertising,
  • database search,
  • search firms,
  • employee referrals to name a few.
The channel you use to get candidates will send them a message about who you are as an organisation. So think about it and match your job to the method.

Who should candidates contact with? Is it clear? Does your recruitment have a face? A name? or do you choose to hide behind “…only successful candidates will be contacted…” Obviously your choice of method depends on the job and number of candidates you expect to have.
If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam

General Director Wanted
A large international professional services company came to Viet Nam a few years ago. Before contacting HR2B - Vietnam Human Resources service company, they had placed ads in the newspaper and on for their General Director position. The response rate was very low and the few people that did apply were not qualified.

By the time we began the search, candidates we contacted knew our client had been searching for a long time. Their salary expectations went up as a result. The companies overseas competitors contacted us to begin similar searches, having been tipped off about their strategy by the advertising.

Tuesday, March 23, 2010

Recruitment and Employer Brand - #3 Have a plan

Consider each recruitment as a project.

In fact you can consider a recruitment the same as ‘purchasing and installing’ skills and experiences from the market place. Your recruitment process in the same as your procurement process where you spend a lot of effort selecting and buying a major piece of equipment for your organisation.
  1. Start with the end in mind. What would you have achieved at the end of your recruitment process?
  2. Next list out who should be involved. Start with a long list of everybody possible, then cut this list down to the people who are essential. You should aim to have sufficient opinions and vetting rather than complete.
  3. Give each person a clear role. Decide ahead of time who is responsible for what (more about that in the next session)
  4. Finally set some timings and dates. Having a clear beginning, middle and end will help your organisation make timely decisions in relation to each candidate. If your recruitment process is off track it may indicate you have other problems that need attention. 
If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam
FMCG success easy to copy

We have a large fast moving consumer goods company as a client. They are very disciplined with their recruitment process.
  • Managers in the company know clearly what will happen next.
  • Candidates that attend interviews feel valued, even if they are unsuccessful.
  • Feedback to stakeholders such as recruitment agencies is done in a complete and timely way.
What is their secret? Checklists.
Each recruitment step has a simple checklist and a person responsible for completing that list. The HR manager oversees the process, but he hiring decisions are made by line managers. Checklists are easy to create and add a lot of value to the teamwork required in a strong recruitment process.

Monday, March 22, 2010

Recruitment and Employer Brand #2 Make Someone Accountable

Recruitment employer branding suggestion #2 is to make someone accountable for the recruitment outcome.

If everyone is responsible no-one is responsible. Treat your recruitment as a project with a timeline, activities and resources. Make someone accountable for delivering the results (preferably the line manager).

What do I mean by accountability? I mean the "thin line separates failure and success, greatness and mediocrity" (see the Oz-Principle concept here).

Above the line are the steps to accountability ( See It, Own It, Solve It, and Do It. ).

Below the line is where you find the 'Victims' with excuses and behavior such as "it's not my job", "let's wait and see", and people who play the blame game.

If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam

Does not compute
One fortune 500 computer company client of ours has confused responsibilities between the Country Manager and the Regional HR Manager. Telephone calls are not returned, interview feedback is not given, candidates are confused as to their recruitment status. The end result is that our best candidates take other opportunities while our client sorts out their accountabilities.

Who is responsible for what in your recruitment process?

Monday, March 15, 2010

Recruitment and Employer Brand - #1 Write things Down

Corporate Memory

A Real Estate company was looking for a country manager in Viet Nam. After a lengthy executive search in Vietnam and interview process the hiring manager verbally offered our candidate the role. Our consultant could not contact the hiring manager about a written offer. Calls remained unanswered, emails unread and the manager was not in his office when we visited. On calling to the head office overseas our consultant found out that the hiring manager had left the company. When she told them about the job offer, the regional HR manager said that our candidate was not on their system and they knew nothing about his case. The company started the whole recruitment process again. Our candidate took another offer at well managed competitor two weeks later.

When you approach the outside world with your needs it is better to be organised and have a clear idea about what you want from a particular job / person. At the same time you need to keep an open mind and listen to suggestions from HR experts and others who might have useful information to help you.

Write it down. A job description, email, text message, anything! Get your ideas down in words so they can be shared with stakeholders. Keep track of changes and write them down too. Keep a record of your ideas for later reference by yourself or other people involved in the recruitment.

Keep a record of the candidates you have contacted, their stage in your recruitment process and any actions that you have taken with them. This will help you keep track of this recruitment. It is also a vital tool in discovering what went wrong or right with a candidate so you can repeat your successes and avoid making the same mistakes again and again

Consider using an applicant tracking system to centralize all your recruitment information or any questions, do not hesitate to contact HR2B Executive Search in Vietnam

Friday, March 12, 2010

Recruitment and Employer Brand

You never get a second chance to make a first impression. Who said that?

How you treat people during recruitment says a lot about your employer brand. Not only to your eventual employees, but also to all the people you interact with during recruitment.

Smart organisations use this opportunity to build a positive image of themselves in the minds of all the people they touch during recruiting new staff.
If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam

People Touched during Recruitment:

  • Successful candidates
  • All applicants
  • Job ad readers
  • Search consultants
  • Families / Friends of the above
  • Computer Social Network site users of the above
The way you treat job seekers is shared by their family and friends.
Bad news spreads faster than good news.
It is a fact that in recruitment we have to share more bad news than good news in total.
Learning how to treat candidates in a polite and professional way is an important skill in building your employer brand.

Monday, March 8, 2010

What is 'employer brand'?

An employer brand is like a hair-style. All organisations have an employer brand weather they like it or not. Smart organisations take time to define a style for their brand which is easy to recognise and add value to their goals and objectives.

As with your company brand, your employer brand is made up of the many small things you do when interacting with your employees. Your brand is a promise. It gives people an expectation of how they will be treated.

Actions speak loader than words. Your brand is not defined by glossy brochures or a great video, but by the actions of your managers and staff.

Over the next few weeks we will take a closer look at the actions you can take to build your employer brand. We will use the ‘employee life cycle’ as a roadmap to the opportunities you have as a professional to add value to your company through employer branding.
If you have any questions, do not hesitate to contact HR2B Executive Search in Vietnam